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Welcoming New Patients today

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We believe in transparency and value. Our new patient appointments are designed to give you a comprehensive understanding of your oral health, with no pressure, and plenty of time to ask questions. Our adult new patient exam is only £74.

Your first appointment includes:

  • Screening radiographs: This allow us to reveal any hidden dental problems, review past dental work and forms a foundation for your treatment plan.
  • OPG radiograph (if clinically required): This gives us a panoramic view, and offers more diagnostic value for problem areas.
  • Itero digital scan: A non-invasive, radiation-free way to capture a highly detailed 3D image of your teeth, gums, and bite. We use this as part of a comprehensive initial assessment, especially when planning cosmetic, restorative, or orthodontic treatments.
  • Oral cancer screening: This is a non-invasive, quick, and painless process, typically taking just a few minutes.
  • Periodontal health screening: Assesses the health of the gums and supporting structures of the teeth.

“The team here are incredibly helpful and kind. From the receptionist who always greets you with a smile and a chat to the dentists. I always feel cared for” (August 2025)

Tooth Whitening

Power (Zoom) £395 and now includes the Check-Up for free (usually £100)


Power whitening is ideal for anybody looking for immediate results. A power treatment normally takes 2 hours, depending on your desired shade and is carried out in the dental chair. It is also followed up at home with bespoke trays and gel.

The treatment is assisted with a powerful light, which activates the whitening gel's active ingredient.

£395 and now includes the checkup for Free (Usually £100)

In the past you would have paid £395 + £100 checkup, so this is a saving of £100

Private Teeth Whitening

While it may seem as though people are unnecessarily concerned about whiter teeth, your smile is one of the first things people see. There is nothing wrong with wanting to optimise it!

Here are just a few of the great reasons to whiten your teeth and improve your smile:

  • You will look younger
  • It will boost your confidence
  • You will look amazing on every occasion

So, the question isn’t – should you get your teeth whitened, but how? While you may find teeth whitening strips, devices, and pastes in abundance in any pharmacy, you assert that you should not use them. Something as valuable and essential to your life and well-being as your teeth should not be left to these questionable methods.

Non-professional teeth whitening, at best, can be ineffective – at worst, it may cause sensitive teeth or gum irritation. Going to a professional will put your teeth in the care of an expert, the whitening will be significantly more effective, and it can put the finishing touch to other dental work you’ve done.

What is Professional Tooth Whitening?

Teeth whitening refers to the process of making your teeth whiter and brighter. This can be accomplished by any one of several methods – bleaching, ultraviolet (UV) light therapy, sanding down stains, and others.

We provide two whitening services:

  • Whitening Trays – You will be fitted for whitening trays after your smile is assessed. You will continue your treatment in the comfort of your own home. You’ll have whiter teeth in just weeks.
  • Power (Zoom) – This service is for anyone who wants faster results. It takes 2 hours (depending on your desired shade) and happens in our offices. We use a power light which activates the whitening gel, and you’ll follow up at home with trays and gel.

Each of these services includes a check-up.

Once your teeth have been whitened, your new smile can last for months or years, depending on your genetics, diet, lifestyle habits, and dental hygiene.

Cost of Teeth Whitening

How much is it worth to have a bright, beautiful smile that you would feel confident in showing anyone at any time? Teeth whitening is considered a cosmetic procedure here in the UK, so it isn’t a service the NHS provides. No worries. At H Williams & Associates Dental Care, our fastest treatment costs less than £400, complete with a check-up.

What Happens When You Come in for Teeth Whitening?

We will assess your smile at your first appointment and take impressions of your teeth. We’ll fit you for trays at your next appointment and show you how to use them. You’ll have to wear the whitening trays for 30 – 40 mins daily (or overnight). Following our instructions, you can see a beautiful new smile in just 2 to 4 weeks.

Throughout your process, your teeth will be in the care of trained professionals who are invested in your dental health as well as your new smile.

Are you looking for warm and caring dental care? We believe you deserve it, and we’re here to deliver it. 

dentist and patient smiling